Colour like no other?

It's been watched millions of times on the telly, has become so viral that in every other sense of the word it would require a vaccine and is arguably one of the most creative adverts on the box at the moment.

I'm talking about the newSony Bravia advert. Using Playdoh to create bunnies dancing around a city is great to watch. But does it make you want to buy their television sets? Or am I missing the point?