So, Monkey's back - perhaps Johnny Vegas was short of cash - and advertising PG Tips once again.
I first saw the ad on Sunday, and laughed very hard at the t-shirt slogan Monkey was wearing.
It reads: "I've Facebooked your mum."
Three days later, and the marketing machine is in overdrive. I remember thinking on Sunday "how long until someone's offering a I've Facebooked your mum" t-shirt?"
Answer, courtesy of YouTube, is three days:
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