Without wanting to sound like a Brian Sewell type character for TV's adland, I have a question: Is the new Hovis advert really an advert?
By that, I mean, does it make you want to buy their bread?
Now I'm not advocating we go down the American route of wall-to-wall adverts which scream "buy me" in each one, but this Hovis advert does seem to push things a bit far.
Yes, it's a talking point. Yes, it's got hundreds of thousands of views on YouTube. Yes, it's one of the few adverts we don't mind sitting through because it's quite pleasing on the eye, but the question still remains:
Did it make you go out and buy a loaf of Hovis? Cut through all the crap from adland about how it is meant to associate Hovis with Britain throughout the years, how it lifts the brand (makes it rise, geddit?) and how arty it is.
Will it sell more bread? It's not made me switch, so in my mind, that makes it a waste of dough.
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wrote...
Laura wrote...
Surely it was worth the massive budget just for the man with the moustache at the beginning (ie my dad)
Posted by: Laura | October 16, 2008 5:09 PM